The Importance of Innovation (graded) Why is innovation so important for firms to compete?

Companies always try to produce competitive products, provide competitive services to survive and prosper in this global and severely competitive market.
In my opinion in today’s economy in all industries the technological innovation is highly important. A product produced months ago can already be considered old, useless and not up to date. For example Anti Virus Software- imagine if you have bought company “A” Anti Virus software and it can’t battle the new virus appeared a month ago.
I think that entrepreneurs are more innovative than companies. The latter to survive in this global and competitive market need innovation more than ever, this is why sometimes many big companies “buy” Innovations from entrepreneurs or smaller firms.