Innovation Activities

A very good example would be when a larger company buys a smaller one and makes it more famous and widely used. For a small firm it would be very risky to allocate a lot of money on Research and Development, however If unsuccessful it may even result to closure of the firm. But for a big company it would just be a failure of a big campaign etc. Google Inc acquired Double Click it was just one of the many Ad Servers available in the market. Double Click was founded in 1996 it went to Private in 2005 and in 2007 Google in bought it for $3.1 billion. By today a lot of innovation activities have been carried out by Google Inc and Double Click broadened its market share immensely. More and more companies and web sites are signing up for Double Click Services, for small business Double Click even has creates a free tool called DFP for Small Business.