Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

Small firms and individuals can use social media for mass advertising. For big companies it is easier to spend some money on advertising, but for smaller ones it is usually hard to find free funds. Actually there are so many examples that came up to people's mind. For example 14 year old Megan Parken has over 1,500,000 channel views and 56,515 subscribers after seven months of making videos. There are so many examples another one would be Philip DeFranco, makes $181,000 per year. here is the link http://www.smudailycampus.com/news/how-to-make-money-on-youtube-1.1434515